Medical Marketing

attract new patients & Customers With
Advanced Advertising Technology

geo targeted marketing 

digital display advertising for DOCTORS & DENTISTS

who Is Propellant mediA

We are a modern media Agency. Propellant Media was founded to help medical practices attract many more patients in a digital, search,
and mobile-first world utilizing cutting edge technologies

our purpose is twofold As We Serve You: attract many more patients & lower Your patient acquisition costs across your marketing channels.

GEO-Targeted display advertising

We ensure doctors, dentists, and medical practices find new patients with cutting edge geo-targeted advertising. Once new patients have been identified, we leverage digital display advertising to support search engine and geo targeted advertising.

search engine marketing (paid)

We help medical practices maximize exposure via Search Engine Marketing. We work to ensure our clients appear at the top of paid search results. Additionally, we optimize paid media campaigns to ensure medical practices are achieving the highest return on investment.

Search Engine Optimization
(Organic & Local)

 Unlike paid media which drives traffic immediately, local and organic SEO can help catapult a medical practice to the first page of Google for targeted keywords. Our SEO programs are built to maximize awareness and rankings.

mobile optimized websites

The majority of Internet traffic comes from mobile devices. More and more consumers are becoming comfortable with utilizing smart devices as their primary “computer.” We ensure our clients’ websites are mobile optimized and built to support performance marketing activities.

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Programmatic Technology At Work

Our advertising platform now gives healthcare practices a new competitive advantage that most have never seen before. Leveraging these tools, we generate more exposure for our clients that lead to more new patient opportunities.

Geo-Targeted hyper local Advertising

New technologies now allow us to connect medical practitioners with patients real-time who have visited hospital emergency rooms, urgent care centers, and even your competitor offices. Engagement with the “medical system” is the best indicator of need. Our technology allows your medical practice the greatest opportunity to engage and convert new patients ahead of the competition.  We can market to these individuals via their smartphone devices with click to call Ads or Ads that send them to your medical practice's website.

Measure Total Visits To Your Office

Ever ran digital Ads and wanted to see who actually came to your office as a result of one of your Advertising?  We have the solution that will track and measure the number of people who saw one of your Ads and finally decided to visit your medical practice.  We call these Geo Conversions.  Now you can know the true value of your advertising across the board.  No other platforms on the market offer this level of tracking and ensures your marketing dollars being spent wisely.

Attract More Patients - Spend Less

We know Google Adwords & Bing Ads remain powerful in attracting patients.  We build paid media campaigns for all of our medical clients.  But what if you could attract the same prospective patients and pay significantly less per click?  It's what we call Search Retargeting and our advanced targeted display technologies will locate the same people researching medical and healthcare related terms specific to your medical practice and retarget to them around the web.  We've seen clients experience uplifts ranging from 30% to 3x their ad spend.  

Leverage Your Competitor's Advertising

Your competitors are spending $1,000's on advertising.  Why shouldn't you be able to leverage their marketing dollars and get in front of the same "potential" patients that your competitors attracted?  With Propellant Media, you can.  Want to build a geo fence around your competitor's offices and market to patients that walk inside?  We can do that.  How about leveraging their branded terms so your Ads follow their searchers around the world wide web....yes we mean the entire web?  We have that covered as well.

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WHo we serve

Medical Practices & Health care service providers
Served By Propellant Media

  • DENTISTs
  • PODIATRISTS
  • GENERAL PRACTITIONERS
  • ONCOLOGISTS
  • Medical Distributors
  • OBGYNS
  • EYE DOCTORS
  • PEDIATRICS
  • ORTHOPEDISTS
  • Healthcare Service Providers
  • Urgent Care Facilities
  • Orthodontists
  • Chiropractors
  • Surgeons
  • pharmaceutical companies
  • Plastic Surgeons
  • Emergency Care Facilities
  • Dermatologists
  • Cardiologists
  • medical device

is my practice receiving more new patient inquiries and conversions?

 At Propellant Media, we are maniacal in track conversions and the success of our campaigns.  It is what sets our agency apart from other marketing avenues. The following are the types of tracking mechanisms we leverage for our campaigns:

Tracking Phone Calls
Website Visitors Form & Email Submissions
Actual Visits To Your Medical Office

Specific Buttons On Website Clicked
Time Spent On Website

With program analytics and state of the art reporting, we are able to determine what parts of the campaigns that are most effective, giving us the ability to optimize the return on investment for our clients.

Healthcare case studies

see results from our medical marketing

MEDICAL PRACTICE CASE STUDY

The Story 
A prominent dental practice had built its business via referrals and word of mouth. But they needed to generate more leads. They needed a solution that would allows them to generate more leads from the internet.

What We Did
They hired Propellant to do the following:
Generated more impressions and leads via Yelp
Created a segmented and targeted paid search campaign
Increased their search profile through local search, programmatic display and SEO best practices

The Impact On Their Practice 
Phone calls increased 100% by week 2, and their organic search engine traffic increased by 70%.  We geotargeted their area of emphasis which also allowed us to center our budget spend into only effective channels.  5 Months later, they are now opening a second office in Atlanta, GA.

"The increased phone calls and web traffic to our practice’s office and website have exceeded our expectations, since we engaged with Propellant Media.  The increased business is simply overwhelming!!”
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CASE STUDY

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CASE STUDY

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